23:23 Designs supports Maheshwari Weaving Artisans from Madhya Pradesh.
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Maheshwari sarees come from the heartland of India, Maheshwar, a home to India’s finest hand loom fabric traditions since the 5th century and a noted centre for weaving colourful Maheshwari sarees.Though the practice of weaving in the primordial temple city of Maheshwar dates back to the 5th century, it was popularized in the sovereignty of Maratha ruler Rani Ahilyabai Holkar. These sarees were conceived and designed by her, a young 18th Century queen who spurred the tradition of Maheshwari silk saris to enable people from her riyasat to make a living.She called upon master weavers from Surat, and South India to fashion conventional Nauvari or Maharashtrian-style nine-yard saris, andturbans, giving them as presents to visiting royalty.The expansion of the local fabric business and turned the Maheshwari saris into a trademark name. In spite of their delicate and simple style, Maheshwari saris radiate charisma, and superiority. Silk yarn is utilized in the warp (tana), and cotton strands in the weft (bana), passing onto the textile a beautiful, silky lustre.